• Pharmaceutical industry: Redesign of multichannel crm processes; requirement definition for new crm application, software/vendor selection process, recommendation for CEO
  • Manufacturing: international standardization of sales process; mediation of country specific design requirements; selection process crm tool; recommendation for CEO
  • Media/e-commerce: customer experience analysis; recommendation for redesign of UK website
  • Media/e-commerce: redesign of customer value model used for marketing strategy & campaigns; a purely sales-figures driven model was enhanced by qualitative aspects; business case for “Ethnic marketing”
  • Energy supplier: analysis and optimization of customer processes